July 4, 2008

N.Y. Times on Kripalu: the Business of Enlightenment.

Here’s an excerpt from yesterday’s article in the Times that mentions ele:idol Shiva Rea re: Kripalu, the “largest retreat center in America.”

“To figure out who, or what, the next big thing will be, Kripalu programmers go on scouting trips, to professional conferences, to other retreat centers. They keep an ear out for cross-promotional opportunities.

“Shiva Rea” — a marquee yoga teacher — “will say, ‘That Simon Park, he’s really up and coming,’ and sure enough he is,” Ms. Barack said. “We want to catch them on the edge. By the time they hit our catalog, he’s going to be on the cover of Yoga Journal.”

Here’s the article.

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