September 30, 2008

I’m teaching a class at Naropa! The Natural Entrepreneur [with Mathew Gerson, Steve Demos, Mark Retzloff, Dan Montgomery, other guest advisors]

I’m teaching a class at Naropa! The info’s not all correct, below, but you get the gist.

Waylon Lewis and guest faculty

Building a business that straddles the gap between for-profit and non-profit-a for-benefit business is not for the faint of heart. It takes passion (to change the world) and integrity (to walk the talk along the way). We’ll read everything from Sun Tzu’s Art of War to Paul Newman’s Shameless Exploitation in Pursuit of the Common Good—and we’ll have guest stars from Bud Sorenson of Whole Foods and Steve Demos of Silk Soy/White Wave to Russell Precious of Pharmaca and Mathew Gerson of econsciousmarket.com.

Waylon Lewis is the editor-in-chief and founder of elephant journal, elevision and elephantjournal.com. A second-generation Buddhist, he considers that the most effective way of fulfilling his Bodhisattva vow (to help others before himself) is through business and politics generally, and media specifically.

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