September 26, 2008

Rap Mogul Russell Simmons hearts Yoga.

Rap is Russell’s mark. Fashion is his work. Porschla is his latest love. Yoga is his obsession

One of the richest yogis on Planet Earth—a “yogi” who’s built one of the largest houses—49,000 square feet, valued at $24 mill—on the East Coast.

“Russell is a vegan and a yoga enthusiast who practices daily. On an appearance on the Oprah Winfrey Show, he said: “In getting in those poses, the most important thing is to remember to smile and breathe. The grace that you get from smiling and breathing in every pose, if you take it off the mat and if you can remember to be connected to your breath, and to move gracefully through life, then that alone is a process that will bring you to enlightenment.” For more.

“I don’t eat anything that runs away from me,” Russell sayz in the below Mother Jones feature.


Excerpt: “A devout yoga practitioner, ruthless entrepreneur, dedicated philanthropist, and burgeoning political player, Simmons is most famous as the co-founder of Def Jam Records, the label that launched Run-DMC, Public Enemy, and the Beastie Boys, and along the way propelled hip hop out of the ghetto and into the Mall of America. Simmons sold Def Jam to Universal in 1999 for $100 million, which he has since parlayed into a creative and merchandising empire that includes a hit Broadway show (Def Poetry Jam), two HBO programs, Phat Farm apparel, One World magazine, UniRush financial services, and on and on. This summer, Simmons received both a Tony Award and a Peabody — completing his implausible rise from Queens marijuana peddler to high-culture laureate…”


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