December 17, 2008

A new CEO for prAna: Michael Crooke (formerly of Patagonia).


Prana Living LLC has hired Michael Crooke as chief executive officer.

Most recently CEO of Revolution Living, Crooke served as president and CEO of Patagonia Inc. from 1999 to 2005. Earlier, he was ceo and chairman of Pearl Izumi, a maker of cycling and performance apparel, and a managing director of Kelty Packs. He currently serves on the boards of Earth Day Network and Miraval Living.

“The hierarchy of values here and my hierarchy of values are very similar: Both are based on living a better, more sustainable way,” Crooke said.

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