February 2, 2009

Style, Naturally: a new book by ecomodel Summer Rayne Oakes on ecofashion. [English Retreads; video]

Recently, we interviewed our ol’/young friend/colleague Summer Rayne Oakes at LOHAS conference in Boulder, Colorado. At that conference, we were happy to offer super eco (reused, repurposed—not just recycled) English Retreads bags to our various interviewees. I gifted a special fancy one to ecomodel Summer Rayne Oakes, since I’d assured my longtime buddy Heather English (who I met years ago at Kyudo) that sweet Summer Rayne was the ultimate ‘eco product placement’ and advocate. Six months later, Heather sends me the below video, mostly about Summer Rayne Oakes‘ new book, Style Naturally—wherein our fave ecomodel sweetly gives big props to English Retreads.

Remember to star the video, and spread the word on this great new gift book for all those who want to be lovely—naturally—and be good to our planet and the people on it, in the process:

Style meets substance in this lavishly illustrated highly informative and beautifully designed book on sustainable fashion and beauty. Summer Rayne Oakes fashion model eco advocate and resident expert on ?Treehugger.com and Discovery Network’s Planet Green shows how to make informed choices when shopping. In addition to explaining the basics (from fair trade to organically grown) Summer Rayne showcases hundreds of her favorite designers such as Stella McCartney and Safia Minney and eco-friendly brands such as Levi’s Loomstate and Aveda that have made earth-friendly materials and sustainable practices a priority. With over 300 photos pages of resources and eco-style stories from the hottest trendsetters it’s the ultimate fashion and beauty bible for women who want to feel good about looking good.

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