October 8, 2009

Alice Waters: Edible, Pollan may fill void left by demise of Gourmet magazine.

Click above image for NYTimes.com’s coverage of Conde Rash n’Nasty’s sudden decision to kill Gourmet, the slow foodie icon of American cooking. Click here for Forbes‘ perceptive summary of the nature of Gourmet’s excellence and the reasons behind its demise:

“Under the stewardship of Reichl, there was nothing wrong with Gourmet‘s content. What was wrong with the magazine was its medium: print.”

Interesting interview with Alice Waters re what Gourmet meant to her, here. Small excerpt below (click over for more):

What has the food industry lost?
It’s losing a voice — it’s losing a sophisticated voice. A voice that, for me, was representing the future of food in this country.

Who is poised to take Gourmet‘s place?
What’s happening are these little small, local magazines – the Edible booklets — but we need that big voice. I suppose these books like Michael Pollan’s Omnivore’s Dilemma, or the New York Times food section [come close]. I don’t want to say it’s shocking — but it’s a little frightening to me that the magazine’s closing. Because it really means that we’re really making a choice about what sells, what people are willing to buy. It’s just really about money here, and that’s what’s frightening to me. There’s a set of values that help us live in this world. We need people who are paying attention to them and enlightening us, educating us.

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