October 7, 2009

Better Place + Addis Creson + Hill & Knowlton = Smog-Free Tomorrow?

The move towards electrically-powered vehicles has sped up, thanks to Better Place and the branding talents of Addis-Creson. Better Place contracted Addis-Creson and Hill & Knowlton to translate their ideas and innovations to an American public eager to embrace environmental responsibility but unwilling to compromise performance. Via Fast Company:

This summer, Better Place won an INDEX Award in the Community category for its infrastructure that would make electric vehicles more accessible for consumers. The concept came from CEO Shai Agassi, who left the World Economic Forum in Davos two years ago inspired to make the world a “better place”…by 2020. His idea, a system that allowed people to easily charge and swap the batteries at home or work, could massively shift the automobile from a dependence on oil and towards more renewable energies.

Better Place doesn’t offer a new product or technology when it comes to transportation, it merely unites many of the solutions that already exist—bringing them together in a smarter, more efficient way. That was the challenge in and of itself, says John Creson, whose Berkeley, California-based firm Addis Creson, along with PR company Hill & Knowlton, was responsible for branding the system and translating its benefits to consumers. In essence, they were entrusted with helping to envision a post-petroleum future for drivers who wanted to make better choices.

…For more, go to Fast Company


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