January 6, 2011

Yoga Sells…Diapers?

I always find it interesting to see how many different products advertisers use yoga to sell.  Here’s a recent television commercial from Swedish diaper manufacturer Libero:

Do you think this is a refreshing use of yoga in advertisement?  Let’s face it, this isn’t how we usually see yoga used to sell a product.  Or are you of the mindset that any use of yoga, no matter how clever, in advertisement cheapens yoga?

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Birdie Greenberg  |  Contribution: 1,500