2.6
August 16, 2011

Yoga Master? When Marketing trumps tradition.

Nissan’s Innovation for Endurance ad just came up on the righthand side of my facebook profile. Do you “like” it? Not particularly. But kinda. Not sure. Definitely not sure about the term…

“Yoga Master.”

Yoga master?

Is this a case of…

1. “Gag me” or

2. “NBD, we all know it’s just hyperbole?” or

3. “This is good, when Capitalism embraces mindfulness, everyone wins.”

Say in comments, or add your own comment if so inspired.

A few older videos (can’t find much new) about Master the Shift with Yoga Master Tara Stiles, which helps bring yoga to the masses…and sell (green, electric, eco-forward) cars:

http://www.youtube.com/watch?v=bjcLrt0ruz4

 

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