This is What Effective Advertising Looks Like, Number Eight: Hutchinson.

If all advertising were this evocative I’d skip the programs watch the commercials

There’s some stunning images in this commercial—riding hands-free between two silvery buses took my breath away. Cutting through traffic, pulling back a thousand feet to reveal the concrete canyons. It’s a NYC bicycle love story.

Watch it full screen:

It’s Your Ride from Cinecycle on Vimeo.