You must have seen many movies that are amazing to watch. There are many films that are considered hit as they earned huge business on the box office by having good views and feedback. In order to make a film, there needs to be massive hard work, determination and money. It is not easy to make a film. There are many things that need to be maintained while making a film. A film is hit because of various things that are involved. Movie is just the display which becomes visible to people. The things that does not appear and viewers cannot see it is the strategy that is behind the film. The marketing strategy plays a crucial role in the success of the film that viewers cannot see. People do not know of the hard work that is behind the scene. Film is the product of the marketing strategy. Therefore film makers invest a lot in the marketing department. There are many movies that have made a huge success because of the strong marketing strategies. Here we shall discuss a few of the advertising campaigns that have played a significant role in the success of the film.

Paranormal Activity:

Paranormal activity was designed displaying the films based on horror genre. The trailer of this film was uniquely designed as compared to the traditional trailers of horror films. The design of trailer brought the huge success to the film. Film was made in a documentary pattern instead of a traditional theme. Trailer included most of the scenes that were not part of the movie. It became so popular among people that people started running from their space out of scariness.

Avatar:

Avatar is one of the most watched movies. The theme of movie was based on mystery but the marketing tactic that was used gained massive anticipation among masses. In Hollywood, usually the visuals of movie are launched even before one year of the launch of movie. But Avatar movie was launched in a different pattern. The visuals of Avatar were launched prior one month of the launch of movie. There were very less visuals that were available to be seen by the viewers. That is why this movie was greatly anticipated by the people. Also the 3D technology used in the movie made it more promising. The 3D visuals of the movie have captured the attention of the masses and this movie earned a huge business because of the visuals that were part of the promotional campaign.

The Hunger Games:

The Hunger Games is a movie that is based on an adult series book. The book was already published so the audience was already built. So it can be said that The Hunger Games was an established brand. Mostly companies do not spend much on advertisement and marketing when it comes to an established brand but marketing team of The Hunger Games spent a lot in advertising the movie. They did an amazing job by creating an online space targeting the teenagers and adults. There was an exclusive content that was been shared in an online space. Marketing team shared trailer and photo stills of the movie in order to engage the audience. In this way, audience remained engage with the content through the promotional team of the movie.

The Dark Knight:

Along with the story, there was a great promotional campaign behind the success of the movie The Dark Knight. As like in other movies, the marketing team has started putting their efforts since one year before the launch of the movie. There was such an awesome opening of the movie designed by the marketing team that viewers got awe struck by viewing it.

The Avengers:

When Avengers was launched, people already knew the characters that were in the movie and the story behind each character. It is because characters were taken from the Marvel series. So advertising campaign of the movie was different from the rest of the movies. The marketing strategy for the movie was traditional but the thing that went well for the success of the movie was that it used the previous films of Marvel series as a marketing strategy. In this way, there was a huge audience that watched the avengers and it broke the records on box office.

Dead pool:

Usually there are certain rules that are required to be followed in order to perform a certain task. Deadpool was such movie that goes beyond all the rules and smashed the box office. The marketing team of dead pool literally worked day and night. They did not leave any forum left for marketing the movie. They used social media, online spaces, posters and bill boards for designing the pictures that grab the attention of the viewer. They displayed movie in the form of a story that really attracted the teenagers. So it can be said Dead pool was the product of extreme marketing efforts. So huge credit goes to the marketing team of Dead pool.

Borat:

Borat was a great movie that captured the attention of the viewers. After watching the movie, audience was confused that whether the visuals of the movie were real or imaginary. Marketing team put a lot of effort in designing the visuals of the movie that make it a great movie.

In short marketing is a tough job. Marketers need to be concerned about every bit of a film. If there is a film scene of shop cleaning, they need to make sure that the scene that is been displayed to the viewer must seem real to the viewer.

Voice Search:

With the massive use of mobile phones, voice search is becoming more relevant. People are switching to voice search instead of text based search. Usually there is a need of character counter methodology for assessing the text based search. Though search engines have not developed a particular algorithm for voice search, it is a possible innovation or improvement in 2021.It is recommended to optimize your content on the basis of voice search because soon people are switching to vice search.