Toofy is to Hollywood…what elephant is to Condé Nast. Little yet gaining in momentum. Indie, grassroots, fun yet fundamentally serious. We both aim to change the world for the better (and ourselves, along the way), and hope to make ‘living a good life that’s good for others, and our planet’ fun and accessible, so that others will jump onto the wagon.

Check out Toofy’s recent film on elephant’s mission and involvement in the Fest: 

Elephant Magazine (show segment) from Andrew Morrisey on Vimeo.

This video means a lot to us, mostly because co-founders (and brothers) Mark and Jeff Siebert understand the amount of grunt-work slash luck and support it takes to get a vision off the ground.

Toofy, which also includes a live fashion show and afterparty, comes to Boulder September 13 & 14. We’ll be there. ~ Heather Mueller, elephant’s managing editor.