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Claire Booth is an entrepreneur, speaker, and author of The Achiever Fever Cure (published by Lifetree Media January 22, 2019). She is the founder and CEO of market research firm Lux Insights, with more than eighteen years’ experience serving some of the world’s most recognized brands. She teaches at the UBC Sauder School of Business, swims with the Northshore Masters team, and enjoys hiking and climbing all over the world.