September 7, 2009

American Apparel bets that DIY Tie Dye is the next big thing in fashion.

Two dozen hipster gorgeous huge sunglass wearing employees of AA in LA play around with tie dye on the factory roof. Video:

American Apparel sells DIY Tie Dye. But is it Eco?

Tie Dye is a classic symbol of earth-luvin’ hippieness, right up there with Birkenstocks and hairy armpits. But are chemical dyes, flushed down millions of hipsters’ drains across America, good for our planet? I daresay not. Still, DIY represents some of the best and old-timiest of fashion: personality, craft, fun, unexpected creativity.

With thanks for the tip to Frisky (click image below):

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