March 29, 2010

Lululemon has great values. Why don’t they feature “green” more?

Lululemon posts record profits—again. Time to spend maybe 5% more on expanding their eco-responsibility in manufacturing, shipping, stores and apparel?

If Lululemon did more in the way of organic, PET…even just a little more than a little…if they got half as eco-responsible as, say, prAna, Blue Canoe or Patagonia, they would become my fave company in the world. Why? ‘Cause they’re huge, and have their branding and good vibes down, they’re happy and fun and comfortable and stylish and impressively successful, even in a downturn.

As Yoga Poseur amusingly put it (I don’t have the cajones to talk like this, when it comes to yoga):

Lululemon Athletica posted more than double fourth quarter earnings compared to last year’s results. Clearly, the knowledge that Lulus will always wick away the moisture, lift your ass and never give you a camel toe has convinced countless yogis that buying 100 dollar yoga pants is essential…click over to YP for the rest.

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