June 8, 2010

The new iPhone.

This is what Effective Advertising looks like: the new iPhone.

“Approach the truth, but approach is slantways.” ~ Emily Dickinson

I love it when a commercial or ad for product emphasizes us, and how it will serve or enhance, rather than merely hyping itself. It makes me want.

The first commercial, called FaceTime, is directed by Sam Mendes:

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