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“Bye-bye, Victoria’s Secret Angels!
The lingerie company is ditching their regular supermodels to focus on women of achievement, rather than just looks. Among the more diverse group of women is soccer star Megan Rapino, actress Priyanka Chopra, and transgender Brazilian model Valentina Sampaio.” ~ Inside Edition
Some people are pretty angry about the rebranding (taken from the comment section):
“Victoria secret fixen to look like a Walmart at 1 am.”
“The Angels made the brand Famous. Without the Angels, Victoria’s Secret is nothing. This brand is gonna dead soon.”
But I have to disagree. VS just woke the eff up! And rather than teaching the world that mile-long legs and unachievable measurements are what make someone the epitome of beauty, this says we’re angels as we are. It’s the much-needed “come back to Earth” moment our society needed.
It’s a “beauty revolution,” as Tyra Banks said (and she’s an OG Angel!):
Forbes would disagree with me:
“So when Victoria’s Secret finally announced their VS Collective rebrand last week—including ditching their Angels and championing soccer player Megan Rapinoe, transgender model Valentina Sampaio, and South Sudanese refugee Adut Akech—you would expect me to breathe a sigh of relief.
Who on earth is going to believe your new mission, to become ‘the world’s leading advocate for women?'”
Frankly, I don’t care if their intention was less than genuine here. It’s happening. Little girls around the globe are going to see this change and, without knowing if VS did it as a social stunt, that change is going to send a whole new, healthier message.
“It’s tempting for brands to try and regain relevance by championing a cause, but please don’t do it.”
Why would we discourage brands from changing their culture of eating disorders and body dysmorphia? Has anyone here ever been personally/emotionally victimized by Victoria’s Secret? I have!
So, again, no. I don’t think the decision to excommunicate the hypersexualization of women in exchange for inclusivity and body positivity is ever a bad decision.
It’s a f*ck yes from me, VS!